The Academy of Motion Picture Arts and Sciences announced this week that it will review the way promotional campaigns are conducted for Oscars 2023after the nomination of an actress in a small film caused surprise and sparked speculation.
“It is the goal of the Academy to ensure that the competition for the awards is conducted ethically and fairly,” the office in charge of the awards said. Oscars 2023 in a statement sent to AFP.
The text, however, does not mention Andrea Riseboroughwho surprised by being nominated for Best Actress with the small independent film “To Leslie“.
In it, Riseborough plays a single mother struggling with alcoholism.
Directed by Michael Morris, the film had grossed $27,322 at the box office at the time of the announcement, according to BoxOfficeMojo.
Riseborough, promoted by Hollywood stars
But the work of Andrea Riseborough was the subject of an intense social media campaign led by stars including Edward Norton, Gwyneth Paltrow and Sarah Paulson.
“We are reviewing the campaign procedures on this year’s nominees to ensure that no guidelines were violated,” the statement said.
until the nomination was announced on Tuesday“To Leslie” was not among the favorite films for the biggest film award, nor was it the subject of colorful billboards on the main avenues of Los Angeles (USA), as is often the case during awards season.
But specialized media detailed how the actress, whose work impressed stars in the tinsel city, was catapulted at the last minute thanks to a fierce promotion on social networks, articulated in part by actress Mary McCormack, wife of the film’s director.
“We are confident in the integrity of our voting and nominating procedures, and we support genuine grassroots campaigns for outstanding performances,” the Academy said in its statement.
The text adds that the review will also serve “to gather information on whether any guidelines should be modified in this new era of social networks and digital communication.”
Oscars 2023: When will the Academy Awards be?
Andrea Riseborough will fight for the best actress statuette with Cate Blanchett (“Tár”), Ana de Armas (“Blonde”), Michelle Williams (“The Fabelmans”) and Michelle Yeoh (“Everything Everywhere All At Once”).
The Oscars 2023 will take place on March 12 in Los Angeles at the Dolby Theatre. The presenter of this edition will be Jimmy Kimmel, at a gala that will reward the films released in 2022.
(With information from AFP).
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Oscar 2023: Academy investigates whether an actress was nominated without meeting promotion standards
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